Blog 3

I chose this package redesign from communication arts made by Naomi Hui for Campos Reales.  The function  of this bottle is to attract the eye of adults and is made to show something very mature looking.  One of the reasons why I enjoyed this work so much is for its negative space used in the animals that act as the leaves of the tree.  The black surrounding each animal gives the animals a much cleaner and less crowded look even with so many animals.  The work has a very modern and new look to it making it appeal to the more mature consumer.  

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