Blog 10

This is a logo redesign for Coke made by Pedro Almeida. I found this work on layersmagazine.com. The function of this design is of course to be the "face" of the company and to make the customers recognize and to be familiarized with the drink.  This artist had the idea of taking famous and really well known logos and taking away everything that is unnecessary. Did he go too far? I think this will only work for major companies such as coke that already have the extremely well known logo and can be identified but I would have been very confused if this was a less known company.  

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